The Wallet.ai UI Design
Category
Desktop Interface Design
Date
Sep 2023
Industry
E-commerce
Target Audience
Crytocurrency users, investors, NFT collectors, Financial professionals
Challenge
Results
Enhanced User Engagement
The implementation of dark mode/light mode functionality not only caters to users' aesthetic preferences but also enhances engagement by providing a personalized viewing experience. By adapting seamlessly to users' preferences, the interface fosters a sense of ownership and familiarity, encouraging prolonged interaction and exploration.

35%
Improved onboarding process
25%
Increase in user retention
64%
Increase in time spent on website
Process
Research & Analysis: Thorough research uncovered user behaviors and market trends, guiding decisions on feature prioritization and design strategy.
Information Architecture: Careful structuring ensured a logical layout, facilitating intuitive navigation and minimizing cognitive load for users.
Wireframing & Prototyping: I Iterative wireframing and prototyping refined design concepts, enabling rapid exploration of layout options and user flows. Using prototyping tools such as Figma or Adobe XD to create interactive prototypes with clickable elements, transitions, and animations.
Usability Testing: Usability testing sessions provided valuable insights, driving iterative design improvements and ensuring alignment with user needs.
Visual Design & Style Guide: A cohesive visual language was developed, reflecting the brand's identity and enhancing user engagement through consistent design elements.

Designer
Celine Lai