Healthy smiles, happy lives.
Healthy smiles, happy lives.
Make checkout easier
Experience personalized dental care designed to meet your unique needs. From preventive checkups to advanced oral health and confidence are always at their best.
Introduction
Introduction
A commitment to healthier, brighter smiles
Personalized care
Every smile is unique, and our treatments are tailored to meet your specific needs. From preventive carefully
Personalized care
Every smile is unique, and our treatments are tailored to meet your specific needs. From preventive carefully
Advanced technology
We use state-of-the-art tools and techniques to deliver precise, efficient, and effective treatments.
Advanced technology
We use state-of-the-art tools and techniques to deliver precise, efficient, and effective treatments.
Team that cares
Our dedicated team combines expertise with compassion, ensuring you feel supported at every step.
Team that cares
Our dedicated team combines expertise with compassion, ensuring you feel supported at every step.
150+
Smiles Transformed
150+
Smiles Transformed
+10
Years of Experience
+10
Years of Experience
500+
Happy Patients
500+
Happy Patients
98%
Patient Satisfaction
98%
Patient Satisfaction
Services
Services
Personalized solutions for better oral health
Why choose us:
We are dedicated to providing exceptional dental care that prioritizes your comfort, convenience, and lasting results. Here’s what makes us stand out:
Compassionate care with a focus
Compassionate care with a focus
State-of-the-art technology for treatments
State-of-the-art technology for treatments
Personalized solutions to every smile
Personalized solutions to every smile
Features
Features
Delivering more than just dental care & ideas
Preventive care
Regular checkups and cleanings help maintain optimal oral health and prevent potential issues.
Preventive care
Regular checkups and cleanings help maintain optimal oral health and prevent potential issues.
Advanced technology
Our state-of-the-art equipment ensures precise diagnostics and effective treatments for every patient.
Advanced technology
Our state-of-the-art equipment ensures precise diagnostics and effective treatments for every patient.
Cosmetic solutions
Transform your smile with teeth whitening, veneers, and other advanced aesthetic treatments.
Cosmetic solutions
Transform your smile with teeth whitening, veneers, and other advanced aesthetic treatments.
Emergency care
Immediate assistance for dental emergencies, ensuring your comfort and quick resolution of urgent issues.
Emergency care
Immediate assistance for dental emergencies, ensuring your comfort and quick resolution of urgent issues.
Personalized treatments
Every service is tailored to meet your unique dental needs, ensuring the best possible noted outcomes.
Personalized treatments
Every service is tailored to meet your unique dental needs, ensuring the best possible noted outcomes.
Family-friendly services
We provide comprehensive care for patients of all ages, making us the perfect choice for your family.
Family-friendly services
We provide comprehensive care for patients of all ages, making us the perfect choice for your family.
How It Works
How It Works
The process of Design
01
Understanding the Problem
Before jumping into design, I needed to fully understand why users were abandoning their carts.
The existing checkout had five steps, and data showed that most drop-offs happened between steps 2 and 3. This meant users found the process too long, confusing, or frustrating.
02
Research Methods
To gain deeper insights, I used the following research methods:
Competitive Analysis
User Feedback Analysis
Heuristic Evaluation
03
Key Findings & Insights
From my research, I identified three major pain points:
Too Many Steps: Users were frustrated by the 5-step process, which made checkout feel long and tedious.
Lack of Transparency: There was no clear indication of how many steps were left, making users unsure of how long the process would take.
Limited Payment Options: Users preferred faster payment methods like Shop Pay and PayPal, which were not available.
Problem Statement
Problem Statement
Simplifying the Checkout Process
01
Exploring Solutions
With a clear understanding of the problem, I explored solutions that would make the checkout process faster and easier.
02
Brainstorming & Ideation
I conducted brainstorming sessions, focusing on the following questions:
How can we reduce the number of steps without losing essential information?
How can we make the process feel shorter and more intuitive?
What features will improve user confidence and trust in the checkout process?
03
User Feedback
Gathered insights from existing customer reviews and support tickets regarding checkout issues.
Persona
User Journey Map
Blogs
Blogs
Stay updated with dental wellness tips
Users were frustrated by the 5-step process, which made checkout feel long and tedious.
Too many steps
Too many steps
Lack of transparency
Lack of transparency
There was no clear indication of how many steps were left, making users unsure of how long the process would take.
Users preferred faster payment methods like Shop Pay and PayPal, which were not available.
Limited Payment Options
Limited Payment Options
FAQ
FAQ
Answers to your most common concerns
How often should I visit the dentist?
It’s recommended to visit the dentist every six months for regular checkups and cleanings.
Do you offer emergency dental care?
Yes, we provide prompt emergency dental care to address urgent issues like pain, injuries, or tooth loss.
Are dental X-rays safe?
Yes, dental X-rays are safe and use minimal radiation. We also take precautions to ensure your safety.
What should I do if I have a toothache?
Rinse with warm salt water, take over-the-counter pain relief, and schedule an appointment with us immediately.
Do you treat children?
Absolutely! We specialize in gentle, child-friendly dental care for kids of all ages.
How often should I visit the dentist?
It’s recommended to visit the dentist every six months for regular checkups and cleanings.
Do you offer emergency dental care?
Yes, we provide prompt emergency dental care to address urgent issues like pain, injuries, or tooth loss.
Are dental X-rays safe?
Yes, dental X-rays are safe and use minimal radiation. We also take precautions to ensure your safety.
What should I do if I have a toothache?
Rinse with warm salt water, take over-the-counter pain relief, and schedule an appointment with us immediately.
Do you treat children?
Absolutely! We specialize in gentle, child-friendly dental care for kids of all ages.
Talk to us about your dental concerns
Talk to us about your dental concerns
Make checkout easier
Streamline the E-commerce checkout process
Project Overview
Company: Eureka Ergonomic – an online furniture retailer.
Our Problem: High shopping cart abandonment rate due to a long and complicated 5-step checkout process.
Solution: Simplify the checkout process, reduce friction, and provide more payment options.
My role
Solo UIUX Designer
My role
Solo UIUX Designer
Tools
Figma, Sketch, AdobeXD
Tools
Figma, Sketch, AdobeXD
My responsibility
Work as UIUX designer & project manager with marketing team, sales and developer. Making sure that the project is align with business goal and timeline.
My responsibility
Work as UIUX designer & project manager with marketing team, sales and developer. Making sure that the project is align with business goal and timeline.
Problem Statement
Users often drop off during steps 2-3 of the checkout process, indicating frustration with the lengthy and complex flow. Simplifying this process is crucial to improve conversion rates and customer satisfaction.
Long checkout process
Long checkout process
Unclear checkout status
Unclear checkout status
Unclear shipping methods
Unclear shipping methods
Business Goal
Reduce cart abandonment, increase completed purchases, and enhance the overall user experience. This directly impacts revenue and customer retention.
Reduce cart abandon rate
Reduce cart abandon rate
Increase conversion rate
Increase conversion rate
Improve user experience
Improve user experience
Design Process
Design Process
Discover and Define
Research Methods
Desktop research on ecommerce best practices. Competitive analysis of checkout flows from leading online retailers.
Research Methods
Desktop research on ecommerce best practices. Competitive analysis of checkout flows from leading online retailers.
User Feedback
Gathered insights from existing customer reviews and support tickets regarding checkout issues.
User Feedback
Gathered insights from existing customer reviews and support tickets regarding checkout issues.
Key Insight
The lengthy 5-step process caused frustration, leading users to abandon their carts midway.
Key Insight
The lengthy 5-step process caused frustration, leading users to abandon their carts midway.
Define Statement
Simplify the checkout flow while maintaining necessary information collection to reduce drop-off and improve user satisfaction.
Define Statement
Simplify the checkout flow while maintaining necessary information collection to reduce drop-off and improve user satisfaction.
Solution Exploration
Brainstorming: Explored ways to streamline form fields and reduce cognitive load.
Solution Exploration
Brainstorming: Explored ways to streamline form fields and reduce cognitive load.
Feature Roadmap & Prioritization
Reduce steps from 5 to 4. Offer express checkout options (Shop Pay, PayPal, Amazon Pay). Add a progress bar to show users their current step. User Flow: Redesigned a clear, linear path from cart review to payment.
Feature Roadmap & Prioritization
Reduce steps from 5 to 4. Offer express checkout options (Shop Pay, PayPal, Amazon Pay). Add a progress bar to show users their current step. User Flow: Redesigned a clear, linear path from cart review to payment.
How It Works
How It Works
The process of redesign
Research Methods
01
Understanding the Problem
Before jumping into design, I needed to fully understand why users were abandoning their carts.
The existing checkout had five steps, and data showed that most drop-offs happened between steps 2 and 3. This meant users found the process too long, confusing, or frustrating.
02
Research Methods
To gain deeper insights, I used the following research methods:
Competitive Analysis
User Feedback Analysis
Heuristic Evaluation
03
Key Findings & Insights
From my research, I identified three major pain points:
Too Many Steps: Users were frustrated by the 5-step process, which made checkout feel long and tedious.
Lack of Transparency: There was no clear indication of how many steps were left, making users unsure of how long the process would take.
Limited Payment Options: Users preferred faster payment methods like Shop Pay and PayPal, which were not available.
Problem Statement
Problem Statement
Problem Statement
Simplifying the Checkout Process
Simplifying the Checkout Process
The checkout process was too long and complicated, causing users to abandon their carts. The goal of this project was to streamline the checkout experience by reducing steps, improving transparency, and adding faster payment options.
The checkout process was too long and complicated, causing users to abandon their carts. The goal of this project was to streamline the checkout experience by reducing steps, improving transparency, and adding faster payment options.
01
Exploring Solutions
Exploring Solutions
With a clear understanding of the problem, I explored solutions that would make the checkout process faster and easier.
With a clear understanding of the problem, I explored solutions that would make the checkout process faster and easier.
02
Brainstorming & Ideation
Brainstorming & Ideation
I conducted brainstorming sessions, focusing on the following questions:
How can we reduce the number of steps without losing essential information?
How can we make the process feel shorter and more intuitive?
What features will improve user confidence and trust in the checkout process?
I conducted brainstorming sessions, focusing on the following questions:
How can we reduce the number of steps without losing essential information?
How can we make the process feel shorter and more intuitive?
What features will improve user confidence and trust in the checkout process?
03
User Feedback
Gathered insights from existing customer reviews and support tickets regarding checkout issues.
Gathered insights from existing customer reviews and support tickets regarding checkout issues.
User Persona
User Journey Map
User Pain Points
Result
A significant portion, 26.2%, of users raised concerns regarding the inflexibility of shipping options, particularly regarding delivery scheduling and the availability of premium services like white glove delivery. These concerns underscore the broader issue of uncertainties surrounding logistics and service accessibility within the shipping process.
1m 10 sec
Faster checkout time
1m 10 sec
Faster checkout time
1m 10 sec
Faster checkout time
-23.8%
Shopping Cart Abandon Rate
-23.8%
Shopping Cart Abandon Rate
-23.8%
Shopping Cart Abandon Rate
+13%
Conversion Rate
+13%
Conversion Rate
+13%
Conversion Rate
Let’s
Connect
©
Celine Lai
2025
Let’s
Connect
©
Celine Lai
2025
Let’s
Connect
©
Celine Lai
2025